Study: Artists and buyers are often at odds - The Daily Progress: News

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Study: Artists and buyers are often at odds

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Posted: Saturday, January 5, 2013 9:34 pm

Chris Sprigman calls it the “creativity effect.” It means, simply, that artists frequently value their work more than the market does.

As a result, artists “do a relatively poor job of getting things sold,” said Sprigman, an intellectual property law professor at the University of Virginia.

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