A real estate group is looking for a few good men willing to wear bras for the cause of breast cancer awareness.
The Blue Ridge chapter of the Women’s Council of Realtors is hosting Bras for a Cause on April 1 to raise money for the University of Virginia Health Systems’ Positive Image Boutique.
The Positive Image Boutique is a program that provides a variety of products for women and men battling cancer.
“This is going to be a lot of fun,” said Pam Dent, president of the Blue Ridge WCR chapter. “We’re hoping to see a lot of variety [in the bras]. They can be as wild and crazy as people are willing to go. It’s supposed to be campy, fun and funny.”
Event organizers still need companies or individuals who will “sponsor” a bra for the night. Participants must buy a bra, decorate it and have a man to wear it in the event.
Companies can sponsor a training bra for $25 or a boulder holder bra for a donation of $250 or more.
The current contestant roster includes several real estate companies, builders, mortgage lenders, a title company and even a Roller Derby team. The deadline for sponsoring a bra is March 15.
Attendees of the event will get to vote on their favorite bras and the winner will get a trophy, Dent said.
Dent said people who aren’t interested in sponsoring a bra can attend the event and vote on their favorite contestant. Tickets to attend the event will be $15 each.
“This will be a great way to support breast cancer awareness,” Dent said.
Matt Hodges, owner of Compass Home Loans in Charlottesville, has signed on to sponsor a bra. Hodges said his wife and sister are both cancer survivors and he will model in their honor.
“This is a nice way to elevate the cause here in Charlottesville,” Hodges said. “I always try to encourage the women I know to have annual mammograms and do self-examinations.”
Dent said the WCR is hoping to make the fundraiser an annual event if it’s successful.
“We’re hoping this will be fun and funny and a great way to raise money,” Dent said.
The Positive Image Boutique will be opening soon in the new Emily Couric Clinical Cancer Center.
The event will be held from 6 to 9 p.m. April 1 at the Elks Lodge.
For more information, call 981-4172.