Organizers of Charlottesville’s Cash Mob plan to bring a retail blitz to businesses affected by the Jefferson Park Avenue bridge project.
The grassroots group is inviting the community to visit six businesses on the southwest corner of JPA at 1 p.m. on Saturday: Wayside FasMart, Hoo’s Brew, Wayside Barber Shop, Durty Nelly’s, Fry’s Spring Station and Wayside Deli. The event will also feature live local music by artists to be announced.
The primary goal of the Cash Mob is to assemble as many shoppers as possible and encourage them to spend $20 in cash at a local business. On this occasion, however, because there are six businesses involved, organizers are encouraging participants to visit and buy from more than one shop.
By spending cash, rather than debit or credit cards, supporters of the movement say they can inject economic vitality into local shops, stores and eateries. The local group, which is part of a larger national movement, held its inaugural event in March.
Because of the ongoing construction, the Cash Mob is encouraging participants to consider alternative transportation to the event. The $10.5 million bridge replacement project is scheduled to conclude in September.
For more information about the Cash Mob, visit the group on Facebook.