When Jersey Mike’s Subs opens in April, owner Pat White plans to provide about 20 jobs in Culpeper and offer a new meal option featuring freshly sliced deli meat and cheeses served on in-store baked submarine sandwich bread.
The 1,600-square-foot store is located in the Culpeper Marketplace Shopping Center next to Buffalo Wild Wings near the intersection of James Madison Highway (Bus. 29) and Nalle’s Mill Road.
Known for its Jersey Shore-style subs stacked with onions, lettuce, tomatoes and signature olive oil blend of red wine vinegar and Italian spices, all Jersey Mike’s orders are made fresh in front of each customer.
A 1988 Culpeper County High School graduate, White, 43, says opening his fourth store in his hometown is special for him and his family.
As a high school student, White began his career in the restaurant industry as a delivery driver for Domino’s Pizza in Culpeper, where he stayed for 25 years, moving up the ranks over the years.
“I grew up here and still have a lot of friends and family here,” said White, who lives in Bealeton. "It’s not that any of my other stores aren’t important, but this one is really important. It brings jobs and it’s coming full circle for me.”
White, who became a franchisee three years ago, already has Jersey Mike’s Subs shops in Manassas, Chantilly and Fairfax and plans to open a fifth store in Gainesville in August.
His wife, Kathy, will manage the Culpeper store and the couple’s two daughters will work there.
Originated in Point Pleasant, N.J. in 1956 and headquartered in Manasquan, N.J., Jersey Mike’s has 1,300 locations open or under development nationwide.
In addition to various subs, Jersey Mike’s also offers salads known as a sub in a tub.
“It’s for anybody who doesn’t want to eat bread, like I should stop myself,” said White, jokingly rubbing his own belly. “But I love it too much.”
To accompany your cold or hot sub or wrap, Jersey Mike’s also sells chips, cookies, soda and iced tea.
The famous Philly cheesesteaks are grilled in front of each customer who orders one, White promised.
“We make some of the best cheesesteaks you’ve ever had,” touted White. “I think Culpeper is a great market for this store because there’s nowhere else offering a fresh sliced sub product. If you order an Italian sub, you will get all five meats sliced in front of you.”
Part of the Jersey Mike's guarantee to provide fresh subs is not having "stale, pre-prepared set-ups."
White hopes to provide jobs for high school students, giving them the same opportunity he had at their age.
“I know the sign on the front says ‘Jersey Mike’s’ but we all know franchises are run by the hometown folks and that’s what we are all about,” concluded White. "It's a great place for kids to come and work and have fun where it's safe."